The Jewellery Show 2026 at Olympia London (2–3 September): What to Expect
The UK jewellery trade returns to Olympia London on 2 and 3 September. Dates, opening times and the conversations we expect ahead of autumn and Christmas.
The Jewellery Show returns to Olympia London on Wednesday 2 and Thursday 3 September 2026. As last year, it is where British retailers find new brands and place orders for the autumn and Christmas seasons.
Why it matters
For UK jewellers, early September is the last big buying moment before Christmas. What is ordered at Olympia will be in shops and online from October.
What we expect
Lab-grown, labelled clearly
More lab-grown ranges, and more attention to clear disclosure on shop floors and websites.
Colour and warmth
Coloured and champagne diamonds, warm gold and sculptural forms.
Gifting
Personalised pieces and accessible diamond gifts for Christmas.
For UK shoppers
If you are planning Christmas gifts or a winter proposal, autumn collections give a good preview of what will be easy to find. Our guide to buying diamond jewellery in the UK covers hallmarks, VAT and your rights.
Visiting as a buyer: a short checklist
- Book appointments with the suppliers you already know before the show; walk the aisles for new ones.
- Bring your sell-through figures by category and price point, so you order what actually sells.
- Ask lab-grown suppliers how stones are described on tags and invoices, and which laboratory grades their centre stones.
- Check delivery dates against your Christmas window, and whether pieces arrive hallmarked.
- Agree terms in writing: prices, validity, minimums and returns.
Pieces for the autumn season
When is The Jewellery Show 2026?
Wednesday 2 and Thursday 3 September 2026, at Olympia London.
What are the opening times?
09:00–18:00 on day one and 09:00–17:00 on day two.
Is The Jewellery Show open to the public?
No, it is a trade show for the jewellery industry.
What should a retailer ask a lab-grown supplier?
How stones are described on documents, which lab grades the centre stones, how melee is matched across reorders, and how long quoted prices are valid.
